Trends accelerating the convergence
There are a few trends accelerating this convergence, including technology, regulation, contextual services, consumer expectations and personalised experience, and demographics.
Consumer Expectations and Personalized Experience
As consumers become more used to timely and contextual services, they increasingly look for single access points that provide solutions that meet all needs. With rising consumer expectations, we are seeing a shift from a product-centric to a customer-centric solution approach. One of the areas where this shift to customer-centric solutions is playing out is in the healthcare area. When service providers share data around consumers to offer the best solution, they can create hyper-personalized solutions that straddle both the financial and physical wellness area.