Francesca Rossi

Vice President

Francesca has spent much of her career working in marketing and advertising in Italy and Switzerland, before moving to London where she founded her own firm 10 years ago. The majority of her clients are in financial services and luxury goods.

Prior to joining Apis, Francesca was Global Head of Marketing of a Fintech SME based on Open Banking technology, where she was responsible for the group’s communication and marketing strategy.

Prior to that, she launched and ran a successful advertising agency with clients like American Express, Brioni, Bally, Acqua di Parma, Ruinart, Ferragamo, Versace, etc.

Francesca lives in London and practices yoga almost every morning, trying not to live the same day twice. She’s curious, adventurous and loves new challenges.



Ventimiglia, Italy (10 minutes from Monaco)

Currently located

London, UK

Areas of expertise

Brand value creation and storytelling, B2B-B2C-B2D-B2A relationships, digital, events, product and design


Italian, French (conversational)


If time wasn’t an issue, I would travel the world on a nice yacht, sailing; not too big, but big enough to live comfortably. By sea you can see so many details that most of the time you miss when you’re on land. I’d travel in the remote areas in Asia, eating the best fruit, living in a bikini, t-shirts and flipflops, with my partner and a couple of kids.

Maybe it will be the case in my next life! 🙂

This is the job I wanted to have for quite a while, and I’m thrilled to be part of such a great group.

If I was not here today, I would probably be building my own green fintech; I’m a self starter, a doer, and I love to think of efficient solutions for complex problems. Right now I believe there’s a massive opportunity for the fintech world to shape our next 20 years; how can you not want to be part of it?!

Growth markets to me are like a blank canvas; you can do anything, from creating something completely new to adapting something already existing, specifically for one need.

I believe that there are way more opportunities to be ‘frugal’ and innovative, while building something great. It’s the right time to be there. In a way, it’s like the market is craving something new/different and being there while the buzz happens, it’s just thrilling. On the other side, responsibilities and considerable and risks can be higher.

The perfect investment to me is a mix of different factors: time, budget, market growth/potential, timing, execution, 3/5y projection, social impact.

Everyone on earth would love to make the most in the shortest amount of time; this is unlikely, but possible. Since I’ve worked in private equity, I keep doing a personal mental game when I read about a new company/product etc and wonder: “what would I do if I could be part of this project?”. I realised, with surprise, that despite being really focused on money, I’m also looking forward to something else, something more human.

Prior experience


Global Head of Marketing, Fintech OB


Relationship Manager, Private Equity

Sir Fred

CEO, Full Advertising and Marketing

New Advertising Club

EU Client Service Director, Advertising


Account Director, Advertising


IED Design, Milan
Marketing, Advertising and Events, MA

Catholic University, Milan
Finance and International Economics, BA

Get in touch

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