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Francesca Rossi

Vice President

Francesca Rossi

Francesca has spent much of his career working in Marketing and advertising in Italy and Switzerland, before moving to London, where she founded her own firm; the majority of her clients were in financial services and luxury goods. Prior to joining Apis, Francesca was Global Head of Marketing of a SME Fintech based on Open Banking technology, where she was responsible for the group’s communication and marketing strategy. Prior to that, she launched and run for 8 years a successful advertising agency with clients like American Express, Brioni, Bally, Acqua di Parma, Ruinart, Ferragamo, Versace, etc. Nick Francesca lives in London, practice yoga almost every morning, trying not to live the same day twice; she’s curious, adventurous and loves new challenges.

Hometown

Ventimiglia, Italy

Areas of expertise

Brand Value Creation / Storytelling, Relationship (B2B-B2C-B2D-B2A), Digital, Events, Product and design

Currently located

London, UK

Languages

Italian, French (little)

Prior Experience

Linkedin profile

Education

Areas of focus at Apis

Marketing and Communication

If you did not work for Apis, what would you like to do?

This IS the job I wanted to have for quite a while, and I’m thrilled to be part of such a great group. If I was not here today, I would probably be building my own fintech company; I’m a self starter, a doer, and I love to think of efficient solutions for complex problems. Right now I believe there’s a massive opportunity for the fintech world to shape our next 20 years; how can you not want to be part of it?!

What would the trip of a lifetime be for you?

If financial resources and time weren’t an issue, I would travel the world on a nice yacht/sailing; not too big, but big enough to live comfortable. By sea you can see so many details that most of the time you miss when you’re on land; I’d travel in the remote areas in Asia, eating the best fruit, living in bikini, t-shits and flipflop, with my partner and a couple of kids. Maybe next life will be the case :)

How would you describe a perfect investment?

The perfect investment to me is a mix of different factors: time, budget, market growth/potential, timing, execution, 3/5y projection, social impact. Everyone on earth would love to make the most in the shortest amount of time; this is unlikely, but possible. Since I worked in Private equity, I keep doing a personal mental game when I read about a new company/product etc “What would I do if I could be part of this project?”. I realised, with surprise, that despite being really focused on money, I’m also looking forward something else, something more human.

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