1 February 2022
New business models reflecting the financial and physical wellness convergence
Changes to the multi-decade socio-economic situation and consumer expectations, combined with technology applications, will drive convergence of financial and physical (including mental) wellness. This trend has important implications for financial services firms and their new business models.
Financial institutions of the future will seamlessly embed and adapt to consumers’ changing life stages through more timely preventative “solutions”, which is the next step to current protection products. From consumers’ perspective, financial and physical/mental health are intertwined in contributing to their well-being, and inability to provide holistic solutions risks losing relevance. As consumers’ data is shared across previously siloed functions and industries to better engage and help the consumers, so will new products and delivery channels arise. In this context, building an adaptive open ecosystem is critical to not only competing effectively but also to grow new addressable markets that cut across industries.