Coda
Invested November 2019. Partial exit April 2022
Profile
Coda leads in commerce solutions and out-of-app monetization. Since 2011, we’ve accelerated growth for our partners by expanding their global reach and deepening customer engagement. Trusted by over 300 publishers—including Activision, Electronic Arts, Moonton, and Riot Games—we maximize revenue with solutions like Custom Commerce, Codapay, Codashop, and Distribution. By connecting our partners to more than 90% of the world’s preferred payment methods, we unlock access to over 200M paying customers worldwide.
Website www.coda.co/about/
Headquarters
Singapore
Region
South East Asia
Sector
Payments
Sub-sector
Digital Content
Fund
Apis Growth Fund II
What motivated the launch of Coda?
In 2011, Coda’s co-founders observed that the size and spending power of the global middle class was growing much more quickly than payment card penetration, making it difficult for customers who were accessing the internet on smartphones for the very first time to pay for games and other premium digital content.
They started Coda to make it easier for publishers to collect payments using a wide range of alternative payment methods that are accessible to everyone, even those without a traditional payment card.
Where do you see the company in 5 years?
Coda’s ambition is to make world-class digital entertainment accessible by anyone in the world. In five years, we aim to be the preferred partner of the world’s largest content publishers as they navigate the complexities of monetisation in emerging markets.
What is it like to work with Apis?
The Apis team bring to bear formidable knowledge of the payments industry, with a particular emphasis on how payments function in emerging markets, as they make suggestions for how we can grow our business. The team is also well connected in the industry and are routinely able to open doors to partnership opportunities globally.
“Apis’s deep domain expertise and extensive connectivity in emerging markets have been invaluable during a period of rapid growth for the company, while Nic has become a trusted advisor and thought partner to me and the rest of Coda’s leadership team.”
— Neil Davidson, Executive Chairman